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Premium domains

We do not broker premium names. Here is what actually works.

Aftermarket names run from four figures into six, and most businesses that buy one did not need to. Before you spend that, it is worth knowing what the money actually buys.

What we can do

Four routes to a name, all of them real

In the order they are usually worth trying. The first one is free and takes about a minute.

01

Get a name that is free right now

Describe the business and we will suggest names across the extensions that suit it - then check every one against our registrar and show you only the ones nobody owns. No shortlist of dead ends.

02

Check the one you already have in mind

If it is free you can register it in about a minute. If it is taken, the search offers the same name on extensions that are still open, which is usually the cheaper answer.

03

Try a shortlist against every extension

Paste up to twenty names and see all of them checked at once. Faster than searching one at a time when you are still deciding.

04

Ask us about one specific name

If your heart is set on a name somebody else owns, tell us. We will find out who holds it and what it would take - and tell you honestly when it is not worth it, which it often is not.

Before you spend

Three things worth knowing first

We make nothing either way on this page, which is rather the point of it.

01

The extension is not what makes a name good

A short, clear name on a fitting extension beats a hyphenated .com every time. We carry over 800 extensions, and the good short names are still out there on most of them.

02

A premium name does not come with SEO

Keywords in a domain stopped being a meaningful ranking signal well over a decade ago, and buying a previously registered name inherits nothing automatically. Anyone selling you a domain on its search rankings is selling you something else.

03

Check what it renews at, not just what it costs

Registry premium names often renew at premium rates too, every year, for as long as you hold it. That is the number that matters, and it is the one least often quoted up front.

Renewal prices for every extension we carry are on the domain pricing page, first year and renewal side by side.

The nearest thing

Names coming out of expiry

When a registered domain lapses it goes to auction before it drops. That is the one place established names change hands at sensible money.

Worth checking, but only when there is something live

The listings come from a feed, and a feed that is not current is worse than no feed - a page of auctions that closed months ago wastes your time and ours. So the page shows what is genuinely open and nothing when there is nothing.

Questions

About premium domains

Got a specific name in mind? Tell us which one and we will give you a straight answer about it.

Do you sell premium domains?

Not at the moment. We register domains at the published price and we do not run an aftermarket desk. If you want a name somebody already owns, tell us which one and we will look into what it would take - but we will not pretend to have an inventory we do not have.

What is a premium domain, exactly?

Two different things get called that. A registry premium is a name the registry itself priced above the standard rate - usually short or a common word. An aftermarket domain is one somebody already registered and is willing to sell. The first is bought at checkout; the second involves a negotiation and a transfer.

Are they worth the money?

Sometimes, for a business where the name is the product. Far more often the same budget does more spent on the site itself. If you are weighing it up, ask us - we have no commission either way, so you will get a straight answer.

Do premium domains renew at the normal price?

Often not. Many registry premium names renew at the premium rate every year, and that is the cost people forget to add up. Always check the renewal before you commit - our pricing table shows first-year and renewal side by side for every extension we carry.

Will a premium domain help my search rankings?

No, not on its own. Extension is not a ranking factor and keywords in a domain carry very little weight. What helps is the site being good and people linking to it.

What about expired domain auctions?

We do list expiring names when there are live ones to list. The listings come from a feed that has to be current to be worth anything, so the page shows what is genuinely open right now and nothing when there is nothing.

Can I transfer in a domain I bought elsewhere?

Yes, and that is often how this ends up working. Buy it wherever you found it, then transfer it to us and manage it alongside everything else.

The name you can have today is usually the right one

Describe the business and we will suggest names across the extensions that suit it - and only ones that are genuinely free.